Home Travel Guide Times Square Guide 2026 — What to Do, Best Views, Scams to Avoid
Travel Guide Updated April 2026 ⏱ 4 min read

Times Square Guide 2026 — What to Do, Best Views, Scams to Avoid

The Crossroads of the World draws 380,000 people a day. Here is how to enjoy it without getting ripped off, scammed or trampled.

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Quick Orientation

Times Square is the wedge-shaped intersection where Broadway crosses 7th Avenue, roughly between 42nd and 47th Streets in Midtown Manhattan. The five-block stretch is pedestrian-only, lit by 250+ digital billboards and surrounded by Broadway theatres, chain restaurants and souvenir shops.

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It is loud, bright, crowded, overpriced and unavoidable. Embrace it for an hour or two, then go explore the real New York.

Best Things to Do

  • See a Broadway show — the single best reason to be here. 41 theatres within a 5-minute walk.
  • Sit on the red steps above the TKTS booth for the classic view down Broadway.
  • Visit the NFL Experience, Madame Tussauds or Ripley's — all within one block if you are travelling with kids.
  • Hard Rock Cafe, M&M World, Hershey's — free to wander, expensive to buy.
  • Catch a TV show taping — Good Morning America films live on 44th & Broadway weekday mornings (free, arrive 6:30am).
  • The Edge or Summit One Vanderbilt — not in Times Square but 10 minutes walk for far better views.

Best Views & Photo Spots

SpotBest timeWhy
Red TKTS stepsAfter darkClassic Times Square postcard shot
Duffy Square (47th & Broadway)NightFull billboard panorama
R Lounge, Renaissance Hotel7-10pmFloor-to-ceiling windows over the square, $25 cocktails
Marriott Marquis 8th floor lobbyAnytimeFree indoor view with seating
Top of the RockSunsetLooks down at Times Square plus skyline
For photos without crowds, visit 6-8am on a Sunday. Billboards are still lit, streets are near-empty and the light is better.

TKTS Discount Booth

The TKTS booth sells same-day Broadway and off-Broadway tickets at 20-50% off face value. It is under the famous red staircase at 47th & Broadway.

  • Opens 3pm for evening shows (2pm on Tuesdays), 10am for matinees
  • Lines are 15-60 minutes — longer on Saturdays
  • Cash, card and Apple Pay accepted
  • App version (TKTS app) avoids the queue but shows fewer options
  • Best discounts on shows that are not sold out — avoid Hamilton, expect good deals on long-running shows like Chicago or MJ
Alternative: the TodayTix app runs digital lotteries for $30-50 front-row seats to 20+ shows. Enter by 9am, draw at 11am.

New Year's Eve Ball Drop

The ball drop on December 31 draws around 1 million people. It is genuinely iconic and genuinely miserable to attend in person.

  • Arrive: 10am-2pm for any street access. After 6pm streets are closed and pens are full.
  • Bathrooms: essentially none — this is the defining constraint. No re-entry to pens.
  • Bags: banned. Alcohol: banned. Umbrellas: banned.
  • Weather: expect freezing temperatures and 5-8 hours standing still.
  • Hotel window views: Marriott Marquis, Crowne Plaza and Doubletree Suites offer New Year packages starting $1,500-3,000/night with 3-4 night minimums.
  • Rooftop parties: Sky Room, Stone Rose, R Lounge run ticketed parties from $500-1,200/person with food and open bar.
If you are not committed to the pens, watch from a hotel bar on a side street or from home. The TV view is objectively better.

Restaurants to Avoid

The rule: if the restaurant has a photo menu outside or a host waving you in, skip it. Quality is low, prices are high and tips are often added automatically.

  • Bubba Gump, Olive Garden, Applebee's, TGI Fridays — chain food at 40% markups
  • Times Square Diner, Ellen's Stardust Diner — tourist-priced but Ellen's has singing waiters, arguably worth it once
  • Any "authentic Italian" with a tout outside — almost always terrible

Actually good and close: Los Tacos No. 1 (W 43rd), Joe Allen (46th off Broadway), The Smith (Lincoln Center), Xi'an Famous Foods (45th).

Where to Stay

Sleeping in Times Square itself is loud and expensive. A better strategy: stay 5-15 minutes walk away in Hell's Kitchen, Midtown East or NoMad.

AreaNightly rate 2026Walk to TS
Times Square core$350-6000 min
Hell's Kitchen (W 40s-50s)$250-4005-10 min
Midtown East$220-38010 min
NoMad / Chelsea$240-40015 min
Long Island City (Queens)$160-26020 min by subway

Scams to Dodge

  • Costumed characters (Elmo, Spider-Man, Minnie) — demand $10-20+ per photo, often aggressively
  • Topless "desnudas" — same scam, painted body instead of costume
  • CD rappers — hand you a "free" CD then demand payment
  • Fake monks in orange robes asking for donations — not real
  • Bus tour touts selling "$49 all-day hop-on-hop-off" — buy online from Big Bus or City Sightseeing for the real rate
  • Pickpockets work the crowded corners — front pockets only, crossbody bag zipped
Real NYPD officers will always be in uniform with badges. Anyone in costume, robes or plain clothes asking for money is not official.
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Frequently Asked Questions

Is Times Square worth visiting in 2026?

Yes — for first-time visitors it is a rite of passage. Go once, spend 60-90 minutes, take photos, see a Broadway show, then leave. Locals avoid it, but the lights at night are genuinely spectacular.

What time is Times Square busiest?

Between 5pm and 11pm daily, peaking around Broadway show start times (7pm and 8pm). Weekends are chaos. Visit before 9am for near-empty streets and great photos.

Is Times Square safe at night?

Yes — it is one of the most heavily policed blocks in America and packed with tourists 24/7. Pickpockets and costumed-character scams are the main risks, not violent crime.

How much does the New Year's Eve ball drop cost?

Free to watch if you stand in the pens (arrive by 10am for good spots, bathroom access is almost zero). Hotel window views cost $800-3,000/night. Rooftop parties start at $500.

Do I have to tip the costumed characters?

No — and you should not pose for photos unless you have agreed a price in advance. Many demand $20+ per person after the photo and get aggressive. Skip them.

What is the cheapest way to see a Broadway show?

The TKTS booth under the red steps sells same-day tickets at 20-50% off. Download the TodayTix app for digital lotteries ($30-50 seats) or rush tickets at the box office.

Can you drive through Times Square?

Broadway between 42nd and 47th is pedestrian-only. Traffic on 7th Avenue and side streets is allowed but miserable. Take the subway — 1, 2, 3, 7, N, Q, R, W, S all stop at Times Square-42nd St.